Chinese E Commerce Services
Competition in Chinese e commerce services is cutthroat, with margins staying tight and price wars all too common. Chinese e commerce sites must differentiate themselves creatively in order to get repeat visitors. The top Chinese e commerce sites have done just that, including the largest online shopping site Taobao. It offers both B2C TMalls and C2C Taobao Market.
After Taobao, 360Buy.comand M18.com attracted the most monthly visits per user. The products on 360Buy.com tend to be high-end gadgets which require a lot of consideration before purchase. This helps to explain the many pageviews per user on this site. M18.com, on the other hand, is a women's fashion retailer. The stickiness here is explained by women's tendency to window shop, which holds true in the online world as well as at the mall.